Privacy Policy
1. User Data Collection and Treatment
Welcome to Into the Wild Tours, a tour company offering excursions and experiences on Madeira Island. We comply with all applicable laws and regulations governing the collection, use, and protection of personal information in Portugal, including the General Data Protection Regulation (GDPR).
When you use our website www.intothewildmadeira.com or engage with our services, we may collect personal data from you, such as your name, contact information, and preferences. This information is collected when you register on our site, request information, book a tour or otherwise interact with us.
We may also collect information about your device and browsing behaviour on our site to improve user experience. This includes browser type, access times, and pages visited.
2. Subcontracted Entities
In some cases, we may use third-party services to process user data on our behalf. These entities are contractually bound to adhere to our privacy policies and implement appropriate security measures to protect user data.
3. Data Collection Channels
We collect data directly from users through our website, email communications, and in-person interactions. We may also collect data indirectly through partner entities or official channels.
4. General Principles Applicable to the Processing of User Data
We adhere to the following principles when processing user data:
· Data is processed lawfully, fairly and transparently.
· Data is collected for specific, legitimate purposes and not further processed in a manner incompatible with those purposes.
· Data is adequate, relevant and limited to what is necessary for processing purposes.
· Data is accurate, kept up-to-date and deleted or corrected when necessary.
· Data is stored securely and retained only for as long as necessary for processing purposes.
5. Use and Purpose of User Data Processing
We use user data for the following purposes:
· Providing tour services and associated support.
· Processing bookings, billing, and invoicing.
· Communication with users, including sending newsletters and promotional materials.
· Customising website content and improving user experience.
· Conducting satisfaction surveys and analysing user behaviour.
6. Tools Used for Analytics and User Behavior
We use tools such as Google Analytics to analyze website traffic and user behavior. These tools may collect data such as IP addresses and browsing activity to improve our services and tailor content to user preferences.
7. User Rights (Data Owners)
Users have the right to:
· Access their personal data and request correction or deletion.
· Withdraw consent for data processing at any time.
· Object to the processing of their data for certain purposes.
· Receive information about how their data is processed and stored.
· Contact us with inquiries or requests regarding their personal data.
By using our website and services, you consent to the collection and processing of your personal data as described in this privacy policy.
Contact Us
If you have any questions or concerns about our Privacy Policy, or if you would like to update or delete your personal information, please contact us at tours@intothewildmadeira.com
Last updated: 07/07/2026
